Mars invests in a new ambitious cocoa strategy, in order to improve its sustainability with the Rainforest Alliance and with Fairtrade.
This new investment has been welcomed with open arms by suppliers and by their peers. Mars plan to put smallholder farmers at the centre of the new strategy. Mars confectionery is one of the world’s largest cocoa buyers and this will make a hugely positive impact. The new two pillar plan will overhaul the supply.