The Mars Edge project was revealed in a Bloomberg Businessweek interview recently with the confectioner's chief executive. He said the firm and brand was actually looking to double the size of the business over the next decade.
With that, he said the company would expand its presence in non-confectionery nutrition and pet care, as well as plans to increase sales. "Our vision is to keep our privately-held company forever"
The CEO said he sees new sales being driven through acquisitions and growth in home-grown brands, like with the Mars Edge incubator. Mars description of its new incubator on website states:
"Mars Edge is partnering with others to create a world where nutrition empowers people to live fuller lives. It is set up to use the latest science, data and technology to create easy, enjoyable and tailored nutrition solutions that fit seamlessly into people's everyday lives and deliver measurable benefits."